In Hispanic households in the US, Vicks VapoRub isn’t just medicine, it’s a love language. Hispanic caregivers don’t always show affection through words. But they always say it through VapoRub. Or as we pronounce it, Vaporú.

AD & CW: Belén Deiros, Cristian Canepa, Stephanie Garcia

The Prints:

The Redesign:

Inspired by the iconic VapoRub packaging, we created a limited-edition redesign for Hispanic Heritage Month. Featuring the familiar Spanish pronunciation “VapoRú,” a classic nursery rhyme tucked inside the bottle cap, and subtle cultural details, each bottle is meant to feel comforting, familiar, and a little like home.

The Extra Stuff:

As a little extra touch, we included a Vaporú care package for sending cariño from afar. It includes all the “get well soon” essentials, at least for Hispanics. A pair of socks to keep you from the cold floor, our own Vicks mint tea, a Vicks scented candle, and all the Vaporú you could need.

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