The Challenge: This campaign was developed for the Young Ones 2025 competition with the challenge of marketing Heinz Spicy Jalapeño Ketchup as the ultimate breakfast staple for Gen Z.

The solution: If last night got out of hand, getting out of bed won’t be easy. You’ll need a breakfast even wilder than the night before to wake your senses. That’s where Heinz comes in. Heinz Jalapeño Ketchup is the perfect addition to your morning meal, delivering a savory kick that’ll rival the spice of last night and jumpstart your day.

AD & Project Manager: Belén Deiros | Videographer: Triston Kollister | CW: Day Nettle & Isabel Orozco