Placing 8th in the country at the National Student Advertising Competition, this wholistic campaign was developed to help drive awareness about the NFL’s fragmented youth initiative programs.

Our creative platform, “How Will You Win?”, turns our strategy into an invitation for families to consider how they’re getting their child involved and, ultimately, what a true “win” looks like for them.

The Anthem Spot

This anthem spot is the heart of the campaign. Showing that the skills that children pick up at these programs will help them to win both on and off the field while also showing how all the programs are connected under the NFL.

The OOH:

Our whole campaign is centered around the idea that with NFL youth programs, the real win isn’t only on the field.

We wanted our print campaign to bring that idea to life. Each deliverable uses the NFL shield to highlight what the real win is in each moment—whether that’s teamwork, sharing, or the heart & character displayed in each story.

In order to reach our highly curated audience (the strategy team can tell you more about that), we created a series of highly localized OOH displays that directed viewers to the anchor of the campaign:
the website.

To build a truly Omnichannel Campaign, we have to meet our parents where they are most captive: the car.

We’ve implemented 30-second spots during the 'School Run' when parents are focused entirely on their children’s day.

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